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Being seen as an expert in your field will create a competitive advantage for you and your business. One of the ways to create expert status is to appear in the media as an expert in your field. Here’s how! Make a list of all of the topics you can discuss as an expert or analyst and include sub-categories for each one. For example, a Workplace Expert can create a topic list that includes how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out. Create five talking points for each of your expert topics you listed. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise” and so forth. Under each talking point create several lines of discussion or commentary.

Next, create an expert BIO that showcases the reasons why you are knowledgeable in your field. Include your accomplishments and any media placements such as appearing on radio or TV or in newspaper or magazine as the guest or expert. List all of your education, credentials and any special awards or recognition you received along with the organization that recognized you. Now, start to create your media contact database so you have a plan of how to get booked on the media when the time is right, such as when the conversation around your area of expertise becomes hot. Make your connections in advance. Introduce yourself to your media contacts, but not before you are ready.

Make contact with your media targets in advance to let them know you are standing by for them the next time they need for example, a Workplace Expert or a Legal Analyst. Send your expert status qualifications and topic areas, BIO and your complete contact information including home and cell phone. When the media moves, they move fast. Experts are well-read. Look for articles in major national newspapers and magazines that tie into your area of expertise. TV shows get ideas for programming everywhere. Once you spot a national article that you can expand upon or offer commentary on, you will want to contact the media using your contact database. Then send your talking points, bio, phone numbers, and of course, mention the article or breaking news event to which you are pegging your pitch.

Keep your eye on the news. Anytime there is breaking news that you can comment on as the expert contact your media database immediately and stand by for their call. If you are immediately available for an interview or be willing to drop everything and head to a local TV affiliate for a segment, let them know this and include your closest major city. Watch your target shows and subscribe to your target print media to learn the types of experts they have on the show or use in the article. You should also familiarize yourself with the interviewer’s style or the journalist’s work in your area. You always want to be pitching “next level” ideas, not something they just covered.

Invest in media training. The media loves a well prepared and media trained expert who knows how to convey information on the exact topic quickly and accurately (with no ummms). You will get one chance to be fabulous! If you are a great expert that the media can count on to do a great job, you will be asked back. Ask your media trainer to train you on your talking points. Order a digital copy of your appearance. This appearance very important in your marketing strategy and most shows do not offer a tape service.

Find more strategies about creating expert status by Findting TV publicity. Experience the outstanding success to your career by Findting publicity on tv and other media such as radio, magazines and internet news sites. Plenty of resources available to help you go to all new levels of success.